{"id":415,"date":"2024-11-01T22:32:40","date_gmt":"2024-11-01T21:32:40","guid":{"rendered":"https:\/\/app.agence2d.be\/gbl\/?page_id=415"},"modified":"2024-11-04T21:47:56","modified_gmt":"2024-11-04T20:47:56","slug":"canyon-investment-case","status":"publish","type":"page","link":"https:\/\/app.agence2d.be\/gbl\/portfolio\/canyon-investment-case\/","title":{"rendered":"Canyon Investment case"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\tOverview<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tInvestment case<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tInfluence<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tCanyon operates in the attractive premium bike market, the long-term growth of which is driven by structural tailwinds:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Increasing popularity of bicycles, especially in the premium segment where Canyon is positioned, as an environmentally-friendly mobility solution and to support healthy, active lifestyles<\/li>
  • Continuous customer adoption of e-bikes supported by technological advancement and an ongoing shift toward e-bikes<\/li>
  • Continued focus on the online Direct-to-Consumer (\u201cDTC\u201d) channel, with advantages in terms of price and choice, but also in response to consumers\u2019 growing adoption of e-commerce<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tCanyon has become a true reference for sports and performance bikes, supported by its drive for innovation:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Strong positioning in its core European markets such as Germany, Benelux and the UK that have grown at high double digits in the last years<\/li>
    • Renowned performance heritage through successful partnerships with sports personalities such as Mathieu van der Poel, Fabio Wibmer, Valtteri Bottas, Manuel Neuer and Jasper Philipsen<\/li>
    • Outstanding track record of the leadership team, with founder Roman Arnold remaining invested as a significant shareholder alongside GBL and continuing his involvement as Chairman of the Advisory Board<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\tCanyon has embarked on new initiatives with significant upside potential:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Broadening the business outside of the large European bike countries, where Canyon bikes are in high demand<\/li>
      • Penetrating new markets, including US and China, where there is good traction driven by an increasing brand awareness and the unique DTC offering<\/li>
      • Growing in e-bikes, with a focus on sports such as mountain biking but also on urban categories, which is off to a promising start<\/li>
      • Improving the customer journey through an omnichannel experience<\/li>
      • Developing the sports gear offering<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        OverviewInvestment caseInfluence Canyon operates in the attractive premium bike market, the long-term growth of which is driven by structural tailwinds: Increasing popularity of bicycles, especially in the premium segment where Canyon is positioned, as an environmentally-friendly mobility solution and to support healthy, active lifestyles Continuous customer adoption of e-bikes supported by technological advancement and an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":33,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-415","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/app.agence2d.be\/gbl\/wp-json\/wp\/v2\/pages\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/app.agence2d.be\/gbl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/app.agence2d.be\/gbl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/app.agence2d.be\/gbl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/app.agence2d.be\/gbl\/wp-json\/wp\/v2\/comments?post=415"}],"version-history":[{"count":7,"href":"https:\/\/app.agence2d.be\/gbl\/wp-json\/wp\/v2\/pages\/415\/revisions"}],"predecessor-version":[{"id":612,"href":"https:\/\/app.agence2d.be\/gbl\/wp-json\/wp\/v2\/pages\/415\/revisions\/612"}],"up":[{"embeddable":true,"href":"https:\/\/app.agence2d.be\/gbl\/wp-json\/wp\/v2\/pages\/33"}],"wp:attachment":[{"href":"https:\/\/app.agence2d.be\/gbl\/wp-json\/wp\/v2\/media?parent=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}