The mobile gaming market is growing strongly, driven by structural trends, including:
- Increasing time spent on mobile devices
- Growing popularity of mobile games
- Shift from offline to mobile, in-app advertising
- Increasing internet and infrastructure access
Voodoo enjoys a key competitive edge and attractive growth opportunities thanks to its:
- Position as one of the leading mobile game publishers by downloads globally
- Robust business model supported to a large extent by its extensive network of external studios, allowing for repetitive test & learn at low cost
- Strong data-driven culture, enabling the company to rapidly identify hit games
- Deep expertise in user acquisition and ad monetization
- Strategy to diversify its offering, pivoting towards higher-value gaming segments and apps
- Aligned with this strategy, in June 2024, Voodoo announced the acquisition of BeReal, a leading social media platform
- Multiple avenues for organic and external growth