The spirits market is supported by favorable long-term trends, in particular:
- An expanding urban population, especially in emerging markets
- Growing market share at the expense of beer and wine
- Premiumization by consumers
Pernod Ricard has a steady and diversified growth and profitability profile:
- Number two player worldwide with one of the industry’s most complete brand portfolios
- Leading positions in categories such as cognac, whisky and rum
- Numerous high-potential brands, including from recent acquisitions
- Systematic trading up thanks to its superior-quality and innovative products
- Unique geographical exposure
After several years of focus on deleveraging, Pernod Ricard has enhanced its shareholder returns through an increased payout ratio and a share buyback program.